Storytelling that convinces followers.
Establish trust and expertise, while building an arsenal of search-optimized content, by delivering consistent, valuable information to leads or potential donors and earn their business and loyalty.
Your staff is too busy and don’t have the writing expertise to create the valuable content your prospects are seeking.
Content Marketing Strategy & Planning
Unlike traditional marketing media like press releases, billboards, or print advertising, inbound marketing efforts like social media marketing and content marketing cost 62% less and generate 3 times more leads. Using a data-driven cross-channel combination of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing we captivate, convince and convert those searching for your services or products into brand advocates. Our content marketing strategy ensures that we consistently deliver the right message to the right audience at the right time.
Our Content Development Process
We create a data-driven plan that translates into conversions by first identifying marketing goals, strategizing, and identifying the most value-driving content types.
- Audience & Persona Development
- Competitive & Social Environment Analysis
- Content Audit
- Audience & Persona Profiling
- Determine Resources & Challenges
Develop Strategy & Editorial Calendar
- Define Goals, KPIs & Action Items
- Define SEO keyword strategy
- Identify Target Social Networks
- Create Editorial Content Calendar
- Create content
- Catalog Graphic & Media Assets
- Determine Design & Editorial Approach
- Refine Messaging & CTAs
- Determine Influencers
- Publish on Social Profiles
Reporting, Engagement & Optimization
- Setup Dashboards & Reporting
- Schedule Reviews
- Moderate Social Engagement
- Optimize with Recommendations
Content Development & Copywriting Services
Here are some of the content types we produce:
- Blog posts
- Marketing Collateral
- Email Copy
- White Papers
- Landing Pages
- Case Studies
- Video Scripts
- Text-to-Call Scripts
- Presentation Content
- Press Releases
- Web Page Copy
Our content strategists and copywriters can develop search engine-optimized, shareable, expert-level content.