WordPress websites that convert visitors into brand advocates
To truly leverage the potential of your web traffic, Creative Analytics focuses on conversion optimization throughout the Discovery and Design process. In the case of a website redesign, this focus can transform a poor-performing website with a 3% (average) conversion rate to upwards of 50% or even 200% is certain cases. The conversion-optimized websites we produce are powered by WordPress, a flexible content management system.
Conversion Rate Optimization for WordPress Websites
Conversion optimization is the art and science of persuading your site visitors to take measurable action – such as making a donation, submitting a form, completing a purchase, or committing to some positive future action. Conversion rate optimization uses a wide variety of techniques, including persuasive copywriting, content marketing, social media marketing, and credibility-based web design, to convert visitors into brand ambassadors. By planning, designing, and optimizing your website to persuade, we can ensure it will more efficiently convey your messaging and galvanize your target audience to act.
WordPress Web Design & Custom Theme Development
Creative Analytics’ websites come equipped with a powerful, user-friendly, content management system (CMS) in the backend, WordPress. A content management system allows any user within your organization – regardless of technical expertise – to add/edit content on the fly from any web browser. WordPress was originally a blogging platform. However, in recent years, many web designers and agencies have begun to use WordPress as a CMS to power websites in addition to blogs. Almost 25% of the world’s sites, including some of the most visited websites on the Internet, are powered by WordPress – CNN, Pepsi, Nikon, and Wall Street Journal. A WordPress-powered site is fully customizable with the use of plugins, custom settings and custom themes.
WordPress websites are very search engine-friendly. Users can add keywords and tags when adding or editing content. WordPress websites are significantly more search engine-optimized than most other HTML-driven sites. We specialize in WordPress web design.
Our Conversion-Optimized WordPress Web Design Process
Creative Analytics’ team includes strategists, coders, content specialists, creative digital artists, illustrators, analytics and database specialists — and we can tackle any web development project, large or small, with the poise of a big creative agency.
Data analysis, competitor analysis, content audits, sitemap development, storyboarding, project scoping, and information architecture planning are some of the key tasks of this requirements gathering phase.
RAPID UX+ Design
Our innovative design process merges prototype iteration, user experience testing and data-driven strategy to deliver a conversion-optimized result.
We setup a staging environment and begin installing the WordPress content management system and desired plugin functionality. Content is aggregated and added.
The final site is tested and deployed on the production server. Web analytics and SEO is setup.
Ongoing maintenance, backups, training and constant improvements are made on a retainer plan.
Our RAPID UX+™ Design Phase
Our innovative and iterative web design phase — RAPID UX+™ (Rapid Analytic Persona-Tested Iterative Design) — leverages experience design, user testing and data with several iterations of high-fidelity prototypes. The process allows us to fix usability and UX issues during the design & prototyping process – before developers begin coding.
WordPress is flexible, scalable, easy-to-use, and optimized for search engines. Creative Analytics exclusively uses WordPress as the CMS for all of our custom-built websites.